It is our set of values, and belief of why our people always strive for the best through passions, innovations, creativity, and high sense of professionalism. It explains who we are, what we do, why we do this, and what do we want to accomplish in the future. It establishes the common ground of understanding not only for us internally under JSL, but for all parties who interact with us.

We understand that a company built with solid foundation will be able to distinguish and guide our actions, thus enabling us to conduct our business in a socially responsible and ethical manner.

Furthermore, we believe that trends are global, and they surround everyone without us realizing it. Therefore, JSL was established by the people with the same drive to provide the access for others to keep up with the latest trends through our various offerings.